DraggNation Initiatives Africa (DIA) is an ideology of African engagements contributing human capital effectively towards global socio-economic development.

DIA is parent body to Freight & Transits LLC, DraggsBabyPastries & DraggNation Edge Ltd - enterprises started out as passive income hobbies, slowly grown into businesses now accommodating partnerships in value chain services, food/beverage, assets and company acquisitions.

DIA's strategy creates systems that consolidate African capital with international environments to demonstrate native capability. Its goal is to accelerate indigenous confidence and guarantee business excellence.

DIA was founded by Jide Alara in 2012.

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Jide Alara has over 12 years experience across a broad range of roles in communications, global supply chain, warehousing, multi-modal transport operations and industrial logistics. He has served both local & international work environments in the private and public sector such as Daar Communications, managing teams and assets in USA Truck Inc, Coca-Cola Consolidated Inc, Amazon Inc, Cowan Systems LLC, the Maryland Port Administration and involved with senior executive level administration for the Lagos State Government.

Jide holds a Bachelors Degree in Communications and Masters in Public Administration. He is a Member of the Nigerian Union of Journalists, Chartered Institute of Logistics & Transport Nigeria and the Global Association for Supply Chain Management (DC Metro Chapter).