Dave Rogers

• Over a decade of digital analytics and consumer online marketing experience from strategic planning to tactical execution
• Concentration toward developing effective approaches recognizing user experience, voice of the consumer, and building models of consumer behavior
• My passion is identifying insights to drive increased customer satisfaction through conversion optimization using A/B and multivariate testing

Co-authored Improving a Firm's Financial Performance Using Advanced Analytical Insights chapter in "Leading-Edge Marketing Research" (Fall, 2011)

Co-chairing the San Francisco Digital Analytics Association's inaugural symposium; Big Data track (Aug 2012)