David Stewart

David (Dave) Stewart earned his B.A. in psychology from Northeast Louisiana University and his M. A. and Ph.D. in psychology from Baylor University. Dave has held faculty and administrative appointments at Vanderbilt University, the University of Southern California, and the University of California, Riverside. He currently serves as editor of the Journal of Public Policy and Marketing and has previously served as editor of the Journal of Marketing and the Journal of the Academy of Marketing Science. Dave has authored or co-authored more than 225 publications and eight books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. In 2007, Dr. Stewart was award the Elsevier Distinguished Marketing Scholar Award by the Society for Marketing Advances and in 2006, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research for his long-term contributions to research in advertising. Dave is currently lives in Playa Vista with his wife, Lenora.

Education
PhD: Baylor University (1974)
MA: Baylor University (1973)
BA: Northeast Louisiana University (1972)

Recent Publications

Handbook of Persuasion and Social Marketing, Three Volumes (New York: Praeger). (forthcoming 2014).

Return on Marketing: Measuring the Value of Marketing, The MASB Project (with Craig Gugel). (forthcoming 2014).

Focus Groups: Theory and Practice, Sage Series in Applied Research in Social Psychology, (Beverly Hills, CA: Sage Publications, 1990). (with P. Shamdasani and Dennis Rook). (Second edition published in 2007). (Third edition in press, to be published in 2014).

Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact, (New York: Wiley Interscience, 2006). (with Roy Young and Allen Weiss.) (translated into Chinese, Russian and Portuguese language editions).

Seizing our Destiny: Leading Economic Redevelopment at the Epicenter of the Housing Crisis, in Lessons In Leading Change: Learning From Real World Cases, (Oxford, UK: RossiSmith, 2012), pp. 13-24.

Secondary Analysis and Archival Research: Using Data Collected by Others, in Ha