Drew Boyd
Speaker, professor, and author in Cincinnati, Ohio
Drew Boyd
Speaker, professor, and author in Cincinnati, Ohio
Drew Boyd is a global leader in creativity and innovation and coauthor of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013). He also serves as the executive director of the Master of Science in Marketing program and associate professor of Marketing and Innovation at the University of Cincinnati.
Boyd spent seventeen years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. He founded and directed J&J's Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd's focus was on raising competencies in the areas of strategic marketing, product innovation and principles of persuasion. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.
Boyd graduated from the United States Air Force Academy with a Bachelor of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago.