My name is Drew Williams and I'm an author and marketing entrepreneur. "A what?", you say. I call someone who's passionate about building businesses a marketing entrepreneur. So that's me.

I've started and run six businesses, and was lucky enough to sell business number 4 for 8 figures to a Boston-based software firm which had some big-wig investors behind it.

Regarding the "marketing" part, I have successfully marketed everything from television to high-tech to financial services to chocolate, as head of marketing for a $10 billion company, a $100 million company, a $10 million dollar company, and a bunch of $1 million companies. I have also been an award-winning retail copywriter, and have worked for and with some of the largest advertising agencies in the world.

The author part of who I am is more straightforward. Last year I wrote a book with my co-writer, Jonathan Verney, on B2B marketing for entrepreneurs (entitled Feed The Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth), which has been picked-up by one of the largest publishers in the world, and is due in bookstores in Spring 2013. Very exciting!

So what wisdom will you find in our book? Over my 30-year career, I've seen a lot of marketing, and I've seen it from the unusual perspective of sometimes being a creative guy, sometimes being a strategic guy. Here's what I found out: the smallest marketing efforts can produce outsized sales results, if you focus on the right things. Believe me, there are a world of wrong things you can focus on, all of them tempting you like Sirens on the rocks of sales curve upset. I know because I've worked my way through most of them.

If you're a marketing entrepreneur who is interested in learning more about navigating rocks and Sirens and feeding beasts, I invite you to explore my blog at www.FeedTheBeast.biz/blog or follow me @FeedYourBeast. And maybe you'll consider shaving the following words on the back of your head:

Never stop trying.

Drew Williams is managing partner at nuRevenue Partners.