drew reccius

Accomplished Strategist - with demonstrated cross-functional expertise in media strategy, planning, negotiation, and implementation with a stern focus on ROI-driven results. Marked focus on product/service marketing, organizational development and business analytics. 8 years of integrated agency experience forging multi-platform communication practices. Extensive experience with packaged goods, pharmaceutical, retail, and software/high tech across both B2C and B2B audience bases

Passionate Team Leader – managing digital teams with enthusiasm and passion for creating an exciting and progressive work environment, fostering greater employee satisfaction, development and performance. Ability to effectively articulate and define strategies and vision to upper management on the client, agency and publisher sides of the business

Results-Oriented Business Builder – combining a strong creative sensibility with astute business acumen. Consistently tackling new challenges and creating value-based ventures

Experience

(Contract) Associate Media Director

Doremus

January 2012 – Present

(Contract) Associate Director, Digital

Media Matters, SF

April 2011 – January 2012

Associate Director, Digital Edit

OMD San Francisco

March 2010 – March 2011

• Responsible for the creation of the Communication Insights practice in a growing marketing capital firm with a focus on strategic planning and analytics
o Responsibilities include media strategy, planning, implementation and analysis
• Responsible for scoping, growing, and managing a department from a team of 8 to 15 to accommodate and service +10% digital budgetary growth from 2009 to 2010
• Primary client: Clorox. Managed and directed a team of 8 planning $20+ MM in digital budget annually while serving as lead client liaison
• Executed both branding and direct response campaigns via online, mobile, and tablet efforts via aggressive CPA deals on both publisher-direct and network deals
• Additional clients i