Noer Kearney

The old saying "less is more" applies when it comes to website optimization. A Guide To Drip Campaigns includes more concerning the inner workings of it. To optimize your website, you have to remember to stick to the objective of your site and not sidetrack your site visitors with links and other elements that can stop them from reaching that objective.

In this MarketingExperiments Blog post, we'll examine a current test from one of MECLABS' online retail Research Partners and how the group was able to accomplish a 10 % lift in checkout completion rate by just removing distracting elements.

The MECLABS group just recently ran a test within the checkout pages for the online merchant.

The goal of the test was to enhance the checkout completion rate.

The team recognized a number of elements triggering rubbing within the checkout pages and most likely distracting visitors from finishing the checkout procedure. They tested a treatment that removed those elements.

(Editor's Note: For the purposes of the MarketingExperiments screening methodology, rubbing is defined as "a psychological resistance to an offered aspect in the sales or sign-up procedure.").

The most radical change was removing the static navigation bars-- left navigation and top navigation-- from the checkout pages.

This removed visually distracting elements from the pages as well as erased possible exit points for visitors, keeping visitors focused on proceeding with the checkout process.

The group also took out a page within the checkout process that was just validating the visitor had developed an account.

This step was unnecessary and forced site visitors to make one additional click to continue with the funnel, offering them an extra chance to abandon the funnel, and once again, sidetracked them from the objective of the checkout pages.

Exactly what you need to know.

By merely removing friction-causing elements from the checkout pages, the team was able to enhance the checkout completion rate by 10 %, which corresponded to a 19.95 % increase in profits per see to the checkout procedure.

When optimizing your website, you should evaluate each page aspect and think about whether it is helping the objective of your website or distracting visitors. Discover further about look