Dr Mathew McDougall

Dr Mathew McDougall is recognised worldwide as a leading expert on online advertising and online marketing analytics. He founded the SinoTech Group in Beijing after identifying a need in the Chinese market for an integrated digital advertising solution.

Having already developed relationships with many of China´s largest websites and online publishers, he was intent on promoting an end-to-end online advertising platform to internet publishers and advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions.

Dr McDougall is a frequent spokesperson on internet search marketing, online advertising and guest speaker at internet industry forums. His latest book is "The Chinese Social Media Universe"