Dr. César Duch Coordinator of the Livelong Learning Programe at VIC University , Faculty of Business and Management. December 2012 Coordinator of Master in Strategic Management and Entrepreneurship in Small and Medium Companies, since January 2011 at VIC University Director Business Dpt at VIC University sept 2009 to January 2011 Head of Business and Professional Studies CEA 2008-2009 César Duch is a bilingual Catalan and Spanish speaker but also speaks English, French, Italian, Portuguese and Czech. He has over 15 years of experience in the field of study abroad and has been a guest lecturer in Sweden,Holland, France, Czech Republic, Portugal, Mexico, China and the US. More specifically, he has been teaching for American study abroad programs in Barcelona for the last seven years. Former President. Barcelona Marketing Association 1994-1999 INTERNATIONAL SEMINARS - Jollas Instituuutti from Finland (Barcelona) 2001, 2002, 2003. Guest lecturer. “The Commercial Centers and Retails Channels.. - Winthrop University (South Carolina) Barcelona 2001, 2003.2006 Guest lecturer. The Consumer Behaviour in Spain and European Union. -ISCET(Portugal) 2003,to 2008.Guest Lecturer in International Marketing - Amsterdam School of Business (Amsterdam 1998, 1999, 2000). Guest lecturer. “The European Market Research. The Market in Spain.” - Orebro University (Sweden 1998, 1999, 2000). Guest lecturer. “The European Market Research. The Market in Spain.” - . Delegation des Chambres de Commerce et D’ Industrie du Languedoc-Roussillon de Barcelona . (1999).Marketing in Spain. - Instituto Tecnológico y de Estudios Superiores de Monterrey campus de Toluca (Mexico).1996. (International Simposium).How advertising works in Europe « - Ecole Supérieure du Commerce Extérieur (ESCE), Leonardo da Vinci University.1988-1989-1990-1991-1992.Marketing in Spain. - Ecole Europénne des Affaires.(EAP) Paris. 1999 « Le Marketing Européen » in the seminar « Nouvelles voies du Marketing en Europe » IN COMPANY TRAINING EXPERIENCE - Main Seminars: - AGFA Spain (2002-2003), Barcelona, Valencia, Bilbao, Sevilla, Santiago, Madrid) - AGFA Argentina (2001), Buenos Aires, Argentina. - DENTAID (2001.2002), Barcelona, Valencia, Bilbao, Sevilla, Madrid, Oviedo) - PHB (2002) Barcelona - BENETEAU (2003) Dakar, Senegal - CHUPA CHUPS (2003), Lleida). TAURUS (2003) , Lleida). - POWER CONTROLS( 2004) Barcelona - FRITCH RAVICH (2005) Barcelona - SATI (2005 ) Barcelona Publications More than 200 economic articles written (Dossier Mundo, Esmainform, Nexotur, Manutención y Almacenaje, Dossier Economic) Interests: His research areas include International Marketing, Markert Research, International Management, Management Across Borders, Entrepreneurship and Business. RESEARCH 1) (2008): Consumer behaviour in a Open Commercial Center . 2) (2007) Market Demand for Laundry equipment in Germany, Austria and Switzerland 3) 2007 Market Demand for Wine and Sparkling Wine in Catalonia and Madrid 4) (2006): Entrepreneurship and Urban Retailing .Sponsor by Catalonian Government. 5) (1996): Internet use in leading Spanish Companies. Barcelona Marketing Association 6) (1986): “Market Research in 2.000 leading Spanish Companies. Barcelona Marketing Association. No. 150, pp. 7-20. 7) (1986) Market and Communication in 5.000 leading Spanish Companies. Journal of International Marketing and Marketing Research Vol.11 No. 2, pp 73-87. 8) (1984) Profile Marketing Executives. Barcelona Marketing Association. No. 135, pp. III-X. 6. BOOK TRANSLATION Translation from English to Spanish “Software of the Mind”: Cultures and Organizations. Geert Hofstede. Alianza Editorial, 1999. ISBN 84-206-6762-9. BOOKS PUBLISHED 1) Media Advertising. (1986) Barcelona Universitat Autónoma de Bellaterra. ISBN 84-7488-136-6 2) International Marketing. ESMA. Barcelona (1988). ISBN 84-404-3129-5 3) Trading Companies: (1989.) Sabadell Chamber of Commerce . ISBN: 84-86636-03-5. 4) Marketing Plan. .(1999) Entrepreneurship Department. Catalonian Government 5) Marketing Plan. Edicions Deusto 1999. 6) .Podnikatel (Entrepreneurship) Czech Management Institute Prague (Czech Republic).ISBN 80-85860-12-0. Countries visited: Western Europe (England, France, Portugal, Italy, Germany, Belgium, Greece, Holland, Switzerland, Sweden) Eastern Europe (Czech Republic) Latin America (Cuba, Argentina ,Mexico) USA (California, South Carolina) ASIA (China: Beijing, Dalian).