Dug Falby


Dug makes cool stuff that improves things for people and helps brands succeed.

He is a leading service designer and user experience evangelist with over ten years of discovering surprising insights and engineering them into great digital products.

Dug thinks of the service user as his real client. Making life better for people is why he gets out of bed and he expects the same vision from teams that want to work with him.

  • Work
    • Avanade DIGITAL
  • Education
    • Columbia