Dunya Kucukcetin

I am a father and a senior life sciences commercial executive, originally from Istanbul. My interests range from healthcare technology and pharmaceuticals to travel, entrepreneurship, and innovation.

Over 25+ years, I've worked with multinational companies including PricewaterhouseCoopers, Novartis Oncology, MSD, and Novo Nordisk, Inizio Ignite at regional and country specific roles.

I've lived, worked, and studied across Amsterdam, Dubai, Riyadh, New York City, Seoul, and Istanbul. Today I lead strategic advisory work, helping pharma and medtech clients across Europe and the MENA region design commercial models that meet real market needs.

With hands-on commercial experience across the Middle East, Türkiye, Africa, and APAC, I continue to build innovative, practical solutions for the healthcare segment—spanning prescription and consumer health products.

More about me,

• Economics graduate with a full-time MBA, and 25+ years of diverse healthcare marketing and commercial experience carrying both regional and country responsibilities, backed by a proven performance record and solid business understanding.
• Extensive hands-on experience driving ambition and delivering results across marketing communication, regulatory operations, and commercial affairs.
• Appointed Global Pharma Key Opinion Leader (GPKOL) by KHIDI (Seoul), advising Korean pharma and biotech on international expansion.

I stay focused on continuing to learn and diversify my knowledge across the healthcare segment.

If you'd like to get in touch, feel free to say hello.