Durairaju Kaliaperumal

I'm the Co-Founder of Webboombaa one of the fastest growing digital marketing company in South India.

A digital consultant with the Industry knowledge of more than 5 yrs in helping businesses to achieve key marketing goals such as to Grow their Brand Online, Reduce CPA, Reaching right audience, Increase digital ROI from all online platforms.

Having started my career at Zovi.Com as Business Development Executive, it made me realise the importance of management study, so I decided to pursue M.B.A. Later, I started analysing the rapid growth of Digital Marketing and its requirement in the Industry. Hence, I enrolled myself in a digital marketing program by an expert in the industry, Mr.Arasu Shankar (CTO of eshakti.com). I started my DM career from an IIM start-up GoBumpr, where I was closely associated with Mr.Sundar Natesan (Co-founder of GoBumpr ), who has immense knowledge in Digital marketing.

As a digital marketer, I have trained over 100s of professionals including entrepreneurs and senior level marketing executives in digital marketing and strategy. I have also conducted basic and advanced digital marketing workshops for leading companies & institutes.

Certified In :

Digital Marketing at Expanion
Google Adwords
Market Analytics from University of Virginia.
HUBSPOT Certified
Programmatic Ads
Amazon Ads
AWS

Motivational Speaker at Sairam Educational Institution
Conducted Digital Marketing Training at CIT

Expertise Across:
-Implementing Data Driven Digital Marketing Techniques
- Customer Acquisition & Growth Strategy
- Programmatic Ads
- Hotstar Ads
- Colombia ads/ Taboola ads
- Referral Campaigns
- SEO (Local / International)
- SEM
- Amazon Ads
- Flipkart Ads
- Crowd Funding Platforms
- Amazon Web Services
- Lead Generation (Conversion/ Pixel Tracking)
- Heat Maps
- Re-Targeting
- SMM (Facebook, LinkedIn, Twitter & Quora Ads)
- Mobile Advertising
- Admob
- Digital Analytics

Delivered 360 Degree Digital Marketing results for the companies in the following industries

- Real Estate
- Automobile Industries
- Educational Institutions
- Textile
- Jewellery
- Restaurants
- Consultancies
- Interior Companies
- Entertainment
- Health Sector
- Fitness Centres

Crowd Funding : Assisted various US companies in achieving their funding goals & to get more pledges and backers in Kickstarter www.kickstarter.com & Indiegogo www.indiegogo.com