Durraiya Hasta

"What's on your mind?" versus "What's on your audience's mind?" The former is certainly a lot easier!

That's the point where effective listening & understanding the audience, and then delivering the appropriate business communication to the audience, plays a key role for a social media marketer!

Social media has helped me discover myself as a person, and the unique diversity and challenges that this field brings about; has helped me evolve over the 5+ years as my experience in this field.

I believe...the ever-changing pace of social media marketing keeps you on your toes, with no place for status-quo and no defined limits for experimentation.

Change is the only constant!