Dustin Lemick is the Founder and CEO of BriteCo. Lemick built a proprietary data infrastructure that revolutionized modern insurance technology. Dustin’s market insights shape how the insurance industry analyzes evolving consumer behavior, valuations, and risk exposure across every jewelry category.

BriteCo operates the premier independent insurance platform built specifically for jewelry that collects real-time appraisal and claims data across all 50 states and more than 3,500 retail partners.

BriteCo has exclusive, proprietary market intelligence derived from live transactional data across the United States.

Lemick built BriteCo designed for the way millennial and Gen Z consumers actually buy today; embedded at checkout, instant quoting, zero friction.

The product itself is the acquisition engine: 3,500+ jewelers offer BriteCo at point of sale online integrations, drive D2C conversion, and a claims experience built for mobile-first users.

For more information on BriteCo, visit https://brite.co