Dwight Davis

Experienced leading high performing digital marketers to develop scalable, predictable programs including organic and paid search as well as channels such as display, social, video advertising and content syndication. As a data-driven performance marketer, I collaborate with key stakeholders across global demand generation teams to develop new strategies, launch integrated campaigns, drive continuous optimization, and attain monthly, quarterly, and annual program KPIs.

I have solid business acumen, am a strategic thinker, possess strong creative and analytical skills, am highly organized and have experience in creating digital demand.

My responsibilities include developing our digital marketing strategy and executing comprehensive, multi-touch integrated demand generation programs that drive and accelerate pipeline, account acquisition and expansion.

QUALIFICATIONS:

15 years of experience in B2B marketing.

5 years of C-level experience leading SMB and digital marketing efforts.

Experienced planning and executing multiple marketing programs, including budget management.

Experienced managing teams, campaigns, and programs.

Experienced in team building and strategic leadership.

Experienced in thinking through the impact of SaaS technology on organizations; demonstrated knowledge of SMB and digital best practices.

Able to build, develop and run global-scale integrated, data-driven online marketing campaigns.

Distinctive problem-solving, strategic and analytical capabilities; demonstrated capacity to roll out complex, data-driven marketing campaigns and/or high profile, cross-functional projects.

Excellent communication skills and ability to strategically partner with leadership and stakeholders.

STRENGTHS:

Engagement & Retention

Acquisition & Growth

Integrated Lifecycle Marketing

Pricing Strategy & Monetization

Promotion Ecommerce & Sale Strategy

MarTech & Marketing Automation

Brand & Storytelling

Performance Marketing

Global Strategy & Internationalization

Loyalty Programs

User & Market Research

Product Marketing

Go To Market Strategy

Content Strategy

A/B & Multivariate Testing

Team Development & Mentorship