Eamon Walsh
As a business analyst aligned with the Pharma vertical my responsibilities include but are not limited to the following. Develop user acceptance testing by means of analysis, testing, documentation and training. Coordinate with both internal and external stakeholders to define specifications to meet operational business needs, develop and execute test matrices for system changes and enhancements, devise and support the launch of individual brands and marketing campaigns.
Responsible for translating the business requirements of the client into executable marketing campaigns for three commercial pharmaceutical brands. Entailing the coordination of multiple creative agencies, mail list vendors, and consulting agencies to construct, modify, and deliver both offline and online marketing campaigns through proprietary marketing database solution