Eartful India

Earthful is a Hyderabad-based plant-based nutrition and wellness company founded by sisters Veda Gogineni and Sai Sudha Gogineni, who are IIT Kharagpur alumni. The brand's stated mission is to address nutritional gaps through nature-based, plant-forward nutrition.

Its products have included plant-based multivitamins, protein powders, and targeted wellness supplements, with offerings aimed at areas such as women's health, menopause, PCOS, skin, hair, gut health, sleep, and general nutrition.

Earthful has also gained visibility through Shark Tank India and has attracted institutional investment, including a 2025 funding round led by Fireside Ventures and V3 Ventures.