Ed loves building brands and helping them find their true potential. With 20+ years total spanning the agency/consulting side, solid, classic CPG grounding and an entrepreneurial stint, Ed possesses a unique, proven blend of marketing, strategy and business leadership skills. Throughout his career, Ed has always steered his activities to the "fun stuff" – including kids marketing and entertainment in both the B2C and B2B arenas.

As a founding partner at Bonfire Agency, Ed is a part of a team that helps brands navigate the geek-infested waters of pop culture. As the world's first geek agency, Bonfire connects brands to fans in authentic and meaningful ways.

Part of being a brand builder is finding new life for old brands. As a self-styled "retropreneur," Ed brings back old toy and entertainment brands for today's audiences. Most recently, Ed shepherded the rebirth of Captain Action, the original super-hero action figure, via comics, collectibles and even a national toy line at major retailers such as Toys R Us.

Other properties include Dr. Evil, Savage Beauty, The Zeroids and Lady Action.

Ed lives in the Metro New York area with family...and way too many comics.