Eddie Yu
London
Since graduating from Leeds University in 1997, Eddie Yu has been involved in key IT roles within British Aerospace, FNX Ltd and Derivatech Ltd, where he consulted for top tier banks such as Bank of America, ABM Amro and Bank of China, in the area of options and derivatives trading systems.
In 2001, he started creating websites for various small clients, but he quickly identified a niche opportunity called affiliate marketing. He took this new marketing strategy opportunity and quickly developed the CasinoMan brand, which today has over 30,000 pages of content and has generated over $10m in revenue.
From 2008 Lady Luck Media started to focus on delivering digital services to small businesses and also got involved with some small start-up businesses as an investor and business mentor.
In 2011 his first book was published, called "Speedlights & Elephants: Winning The Online Business Game". Since then he has also been involved with charities as a patron of Peace One Day and a business mentor for the Princes Trust.
Today his main project is Mindlogr, a private video logging platform which was started in 2013. He hopes this will be the future of personal video recording and storage.