Eric is well-known in the Phoenix business community for his work in the Marketing/Technology industry. He is often interviewed on a local and national level for his opinions on current trends including Hispanic millennials, immigration, big data with multicultural audiences and more.

Since 2010, Eric has led Nativa Multicultural Communications to grow from a regional agency to a true player in the multicultural marketing scene. Evolving with market demand during the recession, in 2014 Nativa’s cofounders created OYE! Business Intelligence which is a platform that segments and monitors real-time online multicultural conversations allowing Nativa clients to make educated business decisions and develop culturally relevant communications with the fastest growing ethnic groups in the U.S.

Eric is very active on the national marketing & advertising scene, traveling in 2019 already to be part of the CES conference in Las Vegas and SXSW in Austin, TX. Several recent awards he has won are listed below:

- 2019 Diverse Founders Panelists at SXSW – Selection by Southwest Airlines

- 2019 Key Online Multicultural Leaders at CES – Selection by Southwest Airlines

- 2017 AMA Spectrum Awards – Excellence in Multicultural Marketing

- 2017 Inaugural Startup Week Street Pitch - $50,000 First Prize for OYE Social Listening Technology

- 2016 ALPFA 4 Under 40 – co-founder Eric Diaz, Phoenix, AZ

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