Edith Wharton

It amazes me how often I see social media operating in a vacuum, without a clear connection or integration with other parts of marketing. Social media is a critical component of your integrated marketing program and should be moving step-by-step with your public relations, SEO, SEM, blog, buy twitter account with followers content marketing and all other parts of your plan. As you do your integrated marketing plan and calendar, or if you just have a content calendar, include social media in that to ensure alignment and optimized impact!

Report on Your Successes and Learnings

Maybe you have an awesome CMO or manager that touts you. But either way, include reporting as part of your processes. Set weekly, monthly and quarterly reporting cadences based on what you think the marketing team and business want/need to hear about social media. And be sure to send immediate email “alerts” when something happens that is noteworthy on social, making you the source of market buy twitter accounts with followersand competitive intelligence. Did one of your competitors just make an announcement and it’s blowing up on Twitter? Make sure your execs know. Is one of your posts really going viral? Make sure everyone knows so they can keep the conversation going and further extend the reach of the post.

Follow Agile Process & Keep Improving

Focusing on quality is not about being perfect from day one. It is about focusing on what matters, and then continuously learning and improving your social media marketing based on those learnings. Too often, marketers are bullied into thinking they need to be everywhere and do everything. But to prove buy 100 twitter followers why your focus is the right thing, be prepared to provide the data and analysis that shows it. Your “gut” is a good start, but it’s not enough. I hope these steps help you. Please share other best practices you and your team use, so we can help each other!