Pascal Lardier

program research • conference design • content development speaker recruitment • operations management • audience generation live/online integration • online community management • sponsorship sales conference metrics and ROI • event localization

· Provide strategic advice and implementation services in all areas of event management:

ü Lobbying with key opinion leaders, institutional partners, trade associations and federations

ü Assembling international advisory boards, writing conference programs, identifying and recruiting speakers

ü Writing and supervising marketing strategy, editing websites, brochures, blogs and other communication tools

ü Integrating live/online strategies, managing online communities and social network marketing

ü Structuring sponsorship offering and supervising commercialization plans

ü Implementing strategies and licensing agreements for the internationalization of conferences and trade shows

ü Localizing and bringing existing events to new regions

ü Implementing event metrics to measure program performance and optimize client spend

ü Analyzing portfolio of client sponsored 3rd party events: updating evaluation criteria with current marketing objectives, prioritizing opportunities, realigning overall strategy and focusing client spend

Clients include Health 2.0, GL Events, UBM Medica, Capgemini, Premier Cercle