Edmund is the founder of Musemancer, an Internet Marketing consulting and Digital Publishing company.

Starting off as a self-learner in March 2005, Edmund's claim to fame is being one of the Internet's early pioneers in digital Private Label Content; he created several hundreds of unique product titles that helped shortcut content creation for tens of thousands of business owners around the world.

He would go on to train business owners on how to generate endless, qualified leads via social media and email.

Edmund is the co-author of national bestselling book “Secrets Of Millionaire Students” and author of "Crushing It".

Considered to be one of the top Internet Entrepreneurs in Asia, he had spoken at events for Success Resources, MindValley, Startup Grind, ASLI, BEAM, AKLTG, and many more entrepreneurial / e-commerce conferences.

Edmund has made appearances in the media including The Star, Malaysian Today, and IncomeDiary.

When not at the computer, Edmund indulges in travelling and extreme sports. Edmund resides in Malaysia.