Edward Cameron is the founder of Whoosh, an AI-powered Shopify speed optimization platform built for fast-growing e-commerce brands. Based in Sydney, Australia, Whoosh helps Shopify merchants improve Core Web Vitals, recover lost conversions, and reduce bounce rates through intelligent script delay, predictive preloading, and LCP image optimization. Whoosh's clients include Nakie, FRANKIE4, Bon Maxie, Seed & Sprout, Baxter Blue, and Breeze Balm.

Before Whoosh, Edward founded We Are Goodness, a donation platform that has enabled more than 748,000 individuals to give to charitable causes. His earlier design career spans senior product and design roles for global brands including Bosch, Mercedes-Benz, Hitachi, Porsche, Samsung, Microsoft, SiteMinder, and XING.