Edwin Lichtig

A leading wholesaler and expert in the annuity market, Edwin Lichtig imbues his career as owner of GSL Advisory with years of experience. At GSL Advisory, he provides financial sales agents with tools to acquire new investors in the current investment climate. Since founding the company in 1987, Edwin Lichtig has provided a range of strategies and marketing advice to agents looking to expand their base of investment prospects and increase sales.

By giving agents the GSL Sales Model with full disclosure, Edwin Lichtig gives them the ability to close sales by the third meeting with a prospective client. GSL Advisory also provides agents with leads, including extensive information on every prospect, such as a detailed analysis of mutual fund holdings and stock portfolios. He has implemented a follow-up system that automatically keeps investors in the loop, and he created a program that constantly supplies annuity agents with leads, allowing them to establish higher commission levels.

Responsible for the development of the indexed annuity radio show, Mr. Lichtig lets agents expand their businesses through promotion over the airwaves. Agents need not be wary of a time commitment, as GSL Radio Network, in conjunction with Edwin Lichtig and GSL Advisory, manages the details involved in putting on a show, from sending caller information to specified agent e-mail addresses to providing scripts for agents to read and record from any viable location. When the show airs, Edwin Lichtig’s follow-up system goes into effect, utilizing e-mails, letters, and voice broadcasts to boost credibility and sales with potential investors.

Edwin Lichtig has been happily married since 1989 and currently lives in San Francisco’s East Bay. His children attend prestigious four-year universities, and he enjoys dog walking and tennis. Devoted to giving back to the community, he has coached baseball and soccer. On a larger scale, he donates to the National Wildlife Federation.