Ee-Leng Chang

I'm the Owner/Designer of Hooby Groovy, a tiny little business in Melbourne, Australia. This includes designing and hand making all Hooby Groovy products. Hooby Groovy is all about colourful, fun and cute handmade accessories.

I started Hooby Groovy as a creative outlet for myself. I love coming up with ideas, and trying to figure out how to turn those ideas into something real. I take inspiration from all the things that I'm interested in, for example video games, books, art, music, fashion, sports. And nature, and architecture, and...you get the picture. ;)

My philosophy behind Hooby Groovy (and myself) is to keep on learning. To never stop wondering or being curious or asking How or Why. To never shy away from a challenge just because I don't know how to do something. And to embrace making mistakes so that I can learn even more from them.