Egbert Jan van Bel

Egbert Jan van Bel is author of marketing and management books and key-lecturer at Beeckestijn Business School.

In his most recent book 'Follow that Customer', worldwide published by Racom Publishers, Egbert Jan introduces new models and methods on permission based marketing en customer oriented marketing. It's as well a visionary as practical book full with cases and best practises.

Egbert Jan wrote a few bestsellers, books in which he argues for a more customer-focussed approach to business. Like the book Shitty Customers (in Ducth Kloteklanten) which is a regular bestseller in the Netherlands and Belgium.

Van Bel won the 'Marketing Literature Award' for his book about Event Driven Marketing. EJ is currently working on a complete new '3D' management book based on augmented reality techniques like Layar.

Egbert Jan studied marketing and business economics. Next to writing books, is he a key-lecturer at Beeckestijn Business School.

Egbert Jan ismember of the International Webby Awards (Oscars for the internet). As entrepreneur he is involved in several companies in the new media and communications industry.

Egbert Jan is known for his practical and goal-oriented approach to business processes. He has been advising a wide range of businesses and organizations on customer-oriented business management for many years now.