Bola Ehis Aburime

Results-driven Digital Marketing & Paid Growth Specialist with extensive experience in performance marketing, digital strategy, paid acquisition, and conversion rate optimization across e-commerce, SaaS, and B2B industries. Proven expertise in scaling ROAS 5x through Target ROAS bidding strategy and achieving +10% MoM growth in conversions using Target CPA bidding. Adept at full-funnel digital strategy, cross-channel media buying, and data-driven decision-making to maximise revenue and efficiency.

Currently managing six-figure ad budgets and optimising multi-channel campaigns across Google Ads, Meta, Amazon PPC, Programmatic (StackAdapt), and LinkedIn Ads. Hands-on with key martech and analytics tools such as GA4, GTM, Looker Studio, and CRM systems to track performance and optimise attribution models.

Passionate about sustainable travel, data-driven marketing, and customer-centric growth strategies.

Key Skills & Expertise

Paid Media & Performance Marketing - Google Ads, Meta, LinkedIn, Amazon PPC, and Programmatic.

Bidding Strategies & ROAS Optimisation - Expertise in Target ROAS, Target CPA, and Manual CPC for cost-efficient conversions.

Conversion Rate Optimisation (CRO) - A/B testing, landing page optimisation, and funnel enhancements to improve CVR.

Marketing Attribution & Analytics - Skilled in multi-touch attribution models, GA4, and GTM for advanced tracking.

Growth & Demand Generation - Driving high-intent leads and quality MQLs for SaaS, DTC, and e-commerce brands.

SaaS & B2B Marketing - Strong track record in scaling customer acquisition for tech and SaaS businesses.

Campaign Strategy & Execution - Full lifecycle campaign management from audience targeting to creative optimisation.

Team Leadership & Stakeholder Management - Experience mentoring teams, managing cross-functional projects, and working with C-level executives.

Availability & Work Preferences:

Open to fully remote or hybrid roles.

Notice period: 2 weeks.

Keen to explore opportunities in digital growth, performance marketing, and demand generation.

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