Eike U. Wobker
Co-Founder and Managing Director in Düsseldorf, Germany
Hi everyone, my name is Eike.
I am a Digital Marketing leader with more than 15 years’ experience growing global FMCG and luxury brands. My passion lies in building eCommerce-driven consumer experiences and scaling digital transformation at the intersection of data, creativity, and technology.
Currently, I am co-founder of MIMEA GmbH, a start-up based in Düsseldorf reinventing the way flowers are sold online. We work with leading grocery players to deliver eCommerce-optimized bouquets that combine sustainability, efficiency, and joy for consumers.
Until recently, I was Global Head of Digital Brand Marketing at Henkel Consumer Brands, leading digital campaigns, consumer experience, and MarTech strategy across the hair portfolio. Prior to Henkel, I shaped digital growth at Beiersdorf and La Prairie, working in global, regional, and local leadership roles across Europe and Asia. Highlights include:
- Launching La Prairie’s global flagship websites to elevate luxury experiences online
- Driving eCommerce partnerships in China with Alibaba, JD.com, and Lazada — winning two Alibaba awards for creative excellence and brand popularity
- Leading digital transformation projects in Europe, China, and Southeast Asia
Originally from Lake Constance, Germany, I’ve lived and worked in Shanghai, Vienna, Zürich, Hamburg and now Düsseldorf. Privately, I love snowboarding, cycling, and exploring the world with my wife and our son.