Eion Morgan

Snapchat is a very popular quirky picture messaging client for Android and iPhone that allows people to share pictures and have conversations that disappear after a very short time interval, after which the shared content is gone forever. On Thursday, Snapchat launched Snap Kit According to a press release, the Connect to Snapchat” and Log in with Snapchat” buttons will allow developers to tie Snapchat features directly into their apps. In Tinder, for example, it will let you share Bitmoji on the dating app. In Postmates, users can send a snap of their food's estimated arrival time to Snapchat friends. Snap Kit will launch with these two apps as well as the shopping app Poshmark. Other apps receiving deeper Snapchat integration include Eventbrite, Giphy, Pandora and more.

Using a custom Snapcode, you can direct consumers straight to your website without even switching out of the app. The less steps to your website showcasing your brand's newest big thing, the more consumers will be willing to stick around and check it out.

Facebook recently purchased Msqrd to challenge Snapchat's monopoly on awesome selfie filters. Masquerade app was recently purchased by the social networking giant, kcikcstarting a face-off of sorts between the two extremely populr social sites. This is reported to have followed from Snapchat online buying Looksery to further strengthen its selfie filter game. Snap chat has been outplaying facebook in picture sharing and texting, owing to its simple design and dedicated utility to picture and video sharing, as opposed to Facebook's more traditional text based utility.