Eitan Chitayat is a storyteller, brand builder, creative director, entrepreneur and global citizen. As the founder of Natie Branding Agency in Tel Aviv, he’s spent more than 25 years helping companies, organizations and founders shape brands, define identity and tell meaningful stories.

He’s lived in Hong Kong, London, New York, Boston and Tel Aviv, working with global brands including Google, Apple, Facebook, YouTube, Volkswagen and Citibank, alongside startups, nonprofits and cultural organizations across industries ranging from technology and hospitality to healthcare, fashion and social impact.

His work has also included branding and strategic storytelling for Israeli and Jewish organizations including The Jewish Agency for Israel under Natan Sharansky, IsraAID, the Auschwitz Jewish Center Foundation and Brothers for Life, bridging his lifelong passion for branding, Jewish identity and advocacy.

In 2015, Eitan created and shared the viral film ‘I’m That Jew’, a project focused on Jewish identity, pride and belonging that has since been viewed more than 15 million times and exhibited at ANU - ANU – Museum of the Jewish People. He later delivered a TEDx talk in Zurich about the project and its message.

Since October 7, 2023, Eitan has devoted much of his creative energy and public voice to confronting antisemitism, reclaiming the Jewish narrative and encouraging Jews around the world to embrace their identity openly and proudly.

His advocacy, films and storytelling content have now been viewed nearly 400 million times online.

Eitan received the Voices of Iron Award at the Knesset, alongside dozens of international advocates, for his work defending the Jewish people and Israel during the Swords of Iron war.