EITAN KATZ

2014 - Present: Head of HP Software Global Incubator

2011 - 2014: Product management, HP

2009: Founder, armodello

2000 - 2010: Product manager and marketing roles at Orsus (acquired by Nice Systems), Identify Software (acquired by BMC) and BMC Software

1999: Founder, 4C4U

1996 - 1999: Manager, Mercury Interactive (acquired by HP Software)

1988 - 1995: Various R&D roles

Initiation: Success in initiating and growing concepts to market-driven products and launching them in the marketplace.

  • Defined and launched 5 new products
  • Generated over $3M within the first 6 months following debut
  • Products used by thousands of users

Growth

  • Managed the lifecycle of over 10 successful, established products with annual revenue ranging between $2M - $25M
  • Growth ranged between 20% and 60% YOY
  • Dramatically increased maintenance renewal rates

Entrepreneurship

Started two companies. The recent one was in the mobile space – finalist in the Seedcamp startup competition.

Sales

  • Enabled sale teams worldwide
    • Sold to dozens of Fortune 500 as well as startups
    • Win-loss analysis, optimizing the sales process and success rates

Leadership:

My way to “make things happen” is by demonstrating leadership. A few examples:

  • Established a Product Marketing position, focused on outbound activities and customer satisfaction
  • Created new revenue streams and channels