Laurie Champagne
Public Speaker and Web Developer in Los Angeles, California
Laurie is the founder of Champagne Omni Media, a firm launching web first digital fashion brands and retail stores in New York. Laurie is also the principle of a leading consulting firm Social Theory specializing in all forms of search, social media, strategic planning, and online marketing.
Laurie has board positions at Pink51.com, UB boho, and Magento Advisory board
Working to build high velocity and engaging social media strategies has allowed Laurie to help her clients build millions of followers, low cost per like and high engagement trending topics.
Social Theory clients have included Celebrities, established brands such as, Philip Lim, Tasting Table, DJBennett, Bodybinds, Hoopnotica, ScreenSpaces, GroundLink, OSEA, BeautyCounter, REVISIT Products, Mod Angel, Stone + Cloth, Cleo + John, The Academy, DJZ.com, Yumi Kim, Evite, Planet Blue, Eboost, Beyond Yoga, Lola Getts Active, Free City, James Tudor, and Echo Design.
An SEO, Affiliate and SEM expert, Laurie Champagne was formerly Director at TOMS Shoes, responsible for significant development and growth for the domestic and global ecommerce websites helping TOMS to give over 10 million pairs of shoes given to children in need. In 2011 Laurie helped to launch a new division TOMS Eyewear to help provide sight, medical surgeries and glasses to people in need.
Prior to joining TOMS, Laurie was in charge of 15 divisions at SKECHERS USA Inc., including licensee brands such as Marc Ecko, Marc Nason, Soholab, and Zoo York.
A true ecommerce veteran Laurie got her start in the early days of ecommerce at Provide Commerce / Proflowers.com, developing their customer service strategy, web analytics and affiliate program management to help them achieve Double Digit conversion rates and a threshold of over 16,000 orders per hour during peak seasons.
During her tenure at Provide Commerce, she launched Proflowers same day service, and helped launch proflowers as a partner of Amazon part of the Amazon.com template, Costco, Kroger, QVC, Cherry Moon Farms, Sears Flowers, Flowerfarm.com, and Marthas Flowers for Martha Stewart Living.
Recent Speaking Engagements:
##The Almont Group / Social Digital Summit
##LA Fashion Digital
http://lafashiondigital.com/speakers-2014
##Innovation Enterprise
http://theinnovationenterprise.com/summits/big-data-retail