founder and Executive producer in Toronto, Ontario, Canada
With a strong track record that reaches back to the ‘90s, Eldon Mascoll has made his mark in various media formats including advertising, marketing, film and television production. A Toronto-based entrepreneur, he has also founded a number of media companies during his career.
Currently, Eldon Mascoll uses his media experience to develop multi-platform projects at Freedom Park Media Group (FPMG), a Toronto-based media company which he founded and where he serves as executive producer. Freedom Park's development slate includes an eclectic mix of branded content for corporate clients, film and television production, and online publishing.
Eldon Mascoll’s career in media began while interning in Los Angeles at HBO Pictures, where he became immersed in the development and production of feature films and television programs. Following his work at HBO Pictures, he formed EME Inc., a production company that produced Phat TV for Canadian broadcaster CFMT Television, as well as a year-end television special, "Phat TV 97”, that was syndicated nationally in the U.S.
Eager to expand his breadth of media experience, Mascoll relocated to New York City and absorbed himself in the advertising world at multicultural agency UniWorld Group, where he worked on campaigns with clients such as Pepsi, Target and Burger King.
In 1999, Mascoll joined MTV, where he served as an on-air promotions producer and played a key role in rebranding The Nashville Network to "The New TNN" (now Spike TV).
Also in 1999, Mascoll wrote, produced and directed the documentary short, "No Place Like Home," for Hospital Audiences Inc., a nonprofit organization that helps disadvantaged communities learn about and experience culture.
In 2003, Eldon Mascoll returned to Toronto, where he has since led multiple successful ventures. He joined Astral Media (The Movie Network), where he headed Programming and Acquisitions for MPIX, a premium cable channel dedicated to classic movies. He also served as Head of Sales and Marketing at Sparks Productions, where he represented a roster of commercial directors from around the world.
Before forming Freedom Park Media Group, Mascoll launched Games On Wheels Canada, the largest mobile video game truck business in the nation and now a successful franchisor.
In 2009, Mascoll won a Bessie Award, presented by the Television Bureau of Canada, for his PSA TV spot, “Gunshot”.
Eldon Mascoll is a father of two boys, ages 5 and 7. He lives in Toronto.