Elie Aoun

A Media Research Industry Expert in the Middle East & Africa, Ipsos MediaCT President in Middle East, Africa and Pakistan (MEAP)

Elie Aoun is the President of Ipsos MediaCT MEAP, a multinational marketing research company, considered to be a pioneer in the field of marketing research, founded in 1975 and operating in the Middle East and Africa region since 1988.

Aoun, born in Lebanon, joined Ipsos in 1992 immediately after graduating from University where he studied and attained a degree in Advertising and Public Relations.

This avid industry achiever, derived his entire career from start to present with Ipsos, proudly concluding almost 2 decades of service and becoming a reference in the region for everything related to the Media Business. With his service excellence and 20 years of experience, Elie has became one of the most professionally trusted and reliable persons in his field.

Elie Aoun commenced his career in Beirut, Lebanon, thriving in the world of PR and Advertising and generating much success for the Ipsos Group. One of his many achievements has been his contribution to the expansion of Ipsos into the Middle East and Africa region.

Through the expansion of services in this region, currently more than 900 dynamic full time researchers and specialized research analysts provide Ipsos clients with high value-added analytical and market insight, as well as innovative business related solutions for their markets.

Elie started with the Adex services within the company's MediaCT for the Middle East and Africa area, furthermore having contributed to the creation of every distinct syndicated audience measurement study, of which have transformed Ipsos into the media currency in the region.