Eline Viersma

Born and raised in the city of Groningen, the Netherlands, Eline Viersma decided to move to Vancouver in 2011 after completing four years of Interior Design school at Noorderpoort College in Groningen. After visiting Vancouver, Canada for the first time in 2008 due to a close friend it opened up her eyes to want to learn more about Canadian culture.

Eline is an outgoing, confident and highly motivated individual who makes sure to challenge herself in whatever she does. She has had several jobs in the fashion industry, and internships in the field of interior design and fashion at places such as Roche Bobois in Groningen as well as Horton Berner Fashion Group in Vancouver. The experience she gained has allowed her to be a great team player and use her creativity in merchandising and design.

Eline has always had an interest in fashion, but after working at Aldo Shoes for a year she decided she wanted to go back to school to learn more about the fashion industry, specifically in the field of marketing and merchandising. In her process of finding a school she came across the Visual College of Art and Design (VCAD), which became the perfect fit.

Over the past year and a half at VCAD Eline has learned about a wide variety of aspects in the fashion industry, including fashion writing, styling, business communication and buying. One of the assignments was to set up an online magazine with her fellow classmates, named “The Anthologie:” (a collection of literary works chosen by the compiler). The magazine covered everything from culture to design, life and opinion. Eline was a contributing writer as part of a group of eight, and in charge of editing articles. These experiences have helped her manage her time well and improve vastly on her writing and communicating skills.

During her studies and internship at Horton Berner Fashion Group she created a large interest in fashion wholesale and buying, applying her eye for trends, strong mathematical skills and wanting to provide customers with the best products that fit their needs.

In the future she hopes to become a buyer for a recognized brand and eventually start her own online boutique, selling clothing and accessories. She is very ambitious and realizes that with hard work the right opportunities will arise and she will do everything she can to reach her goals.