Elizabeth Herbst-Brady

Veteran marketing and media executive, Elizabeth Herbst-Brady is president of MAGNA. A division of Mediabrands, MAGNA is the global center for forecasts, insights and negotiation strategy across all media channels for IPG clients. Elizabeth has transformed MAGNA from a broadcast negotiations unit into an intelligence-gathering, analysis and negotiations business that encompasses the full spectrum of media delivery platforms: including digital, print, radio and television.

Elizabeth has had extensive experience working with the automobile industry to come with new and unique ways for them to position their products, such as the Ford’s Integration of its autos in the hit show “Team Knight Rider” and Chrysler corporate sponsorship of CityWalk at Universal Studios. Additionally she worked with the car companies to coordinate specific market needs weighted against their national schedules.

Elizabeth has considerable and diverse experience across the sales and agency side of the communications business. She spent the last two years running advertising sales for 20th Television, a division of 20th Century Fox, where she was GSM SVP of Syndication Ad Sales, supervising a staff of 19. She was responsible for creating the overall strategy and execution that ensured the company reached its annual revenue goal. Most notably, she oversaw the development of the branded integration process for 20th Television’s first run shows, and set the upfront strategy for the company’s most successful upfront in half a decade.

A former Advertising Age “Woman to Watch,” Elizabeth’s agency side experience is equally formidable. She was SVP, Director of National Broadcast for Starcom Worldwide, overseeing the then-Adweek Media Agency of the Year’s Broadcast Investment Group, responsible for $2 billion in spending for almost two dozen blue chip clients. She also led Starcom’s efforts to expand beyond traditional platforms and secure new media opportunities in VOD, Broadband and elsewhere. Her wide and varied resume includes over 9 years as EVP Sales at Universal Television, and stints at Fox and the Tribune Entertainment Company.