I help companies to lead their markets. Not just eek out more than their competitors, but truly understand what makes the market tick and summon the courage to be first.

"That's crazy!"...you may be thinking..."We Can't just launch a new idea just to be first! We need rigor!!!"

I never said there wasn't rigor, but you can't be first by comparing to established benchmarks. Still think I'm crazy? Take a look at some of my results.