Sydney, New South Wales, Australia
Life is about experiences.
Brand and concept promotion should be about engaging the consumer in a life experience -
one they'll remember, one they'll love, one they'll automatically promote themselves, one
they'll come back to.
Experiences aren't created by telling the consumer to like a Facebook page. They're about
transmedia storytelling, face to face interaction as well as online, brand personality, events,
stunts, music, visuals, tangibles, relationships.
They're memories & emotions connected to something, & I want to create these experiences.