Ellie Fraser

Sydney, New South Wales, Australia

Life is about experiences.

Brand and concept promotion should be about engaging the consumer in a life experience -
one they'll remember, one they'll love, one they'll automatically promote themselves, one
they'll come back to.

Experiences aren't created by telling the consumer to like a Facebook page. They're about
transmedia storytelling, face to face interaction as well as online, brand personality, events,
stunts, music, visuals, tangibles, relationships.

They're memories & emotions connected to something, & I want to create these experiences.





  • Work
    • Brand & Marketing Manager, PetCare 2000
  • Education
    • BA Communication (PR)