Elom Dzuazah

The Ontario-based professional has had a fascinating career that has spanned beatmaking and music production for some of Canada’s foremost hip-hop artists (including XO's Belly, who he won a Juno with), cooking for private VIP clients such as Drake, Serge Ibaka, and RJ Barrett as a private chef, and now, entrepreneurship as a co-founder of a vodka brand, Viritus Organics. And he's just starting to heat up.

Beat Merchant now known as Chef Merch does a bunch of things. He's a private chef, a music producer, and he is also a partner in a vodka company.

Coming up, there were a lot of artists in the city of Toronto. He was working with an artist named Trey Nice, and obviously Belly. Working with XO, The Weeknd, and all those guys, like having roots in the beginning of what you'd say was the bubbling hip-hop evolution of Toronto. That's where Chef Merch came from.

Chef Merch's good friend Johnny Roxx, Drake’s trainer connected them in 2016. Roxx mentioned that Drake wants to taste Chef Merch's food, so he made two meals and brought them by and gave it to Drake. The next day Roxx texted Chef Merch and said Drake thought his food was fire. So Chef Merch cooked for Drake for a whole week and then finally he hire Chef Merch full time.

Music and Food is his life.