Xenia Elsaesser
Cultural Strategist in Berlin, Deutschland
Hello.
I'm working with corporates, start ups and agencies, with expertise in interrogating human feelings and cultures.
I ask how these inform our behaviour, and what are the consequences for brands. That includes global heavyweights like Diageo, GSK and Apple, and boutique brands like REN Skincare.
Methodologies include semiotics, ethnography, interviews and consumer workshops.
My cultural insight research help craft product concepts, brand platforms, communications strategies and creative campaigns.
Curious? Get in touch with me: [email protected]