ElShaddai Edwards
Experience Architect and UX Leader in Minneapolis-St. Paul
"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity." — Charles Mingus, musician and composer
I like to solve problems — especially big tangled ones that make routine activities more difficult than they should be. I've had the opportunity to address customer issues in a variety of roles over my career — technical support, business analyst, product manager, information architect, UX designer, experience strategist — but no matter the setting, my goal is always the same: to transform complicated things into awesomely simple experiences.
I'm a fan of hiking in the woods, hard science fiction, baseball on the radio, hoppy red ales and old brassy trombones.