I was born in New York in 1971. After an academic experience at the University of Ferrara as contract professor of satellite remote sensing and geographic information systems, i was one of the founders of one of the first spin-off companies of Ferrara's University (Geotema, started 2004).
In 2010 i started G-maps, in order to convey the innovative technology of augmented reality to mobile device users.
The recent introduction of wearable technology devices (ar goggles, smartwatch, etc) has encouraged me to develop new approaches to the use of augmented reality, particularly in support of industrial applications.
In 2014 I founded weAR Srl, a startup owned by Italian Club Investment 2, Aruba and Digital360.it and supported by Polihub.
weAR Srl delivers marko.tips, a new generation of user manuals, accessible with wearable devices easily and fast.