Emilee Romano

I'm responsible for creating and executing programs to drive growth for our partners and for Vectorworks, Inc. In my role, I focus on developing “through partner” programs and campaigns for the purpose of enabling partners to drive awareness, acquire new customers, and generate demand for Vectorworks solutions.

By working closely with internal (channel sales, product, operations, marketing) and external (distributors) teams, I create value and opportunity for channel partners by helping to drive marketing strategy around channel partner enablement.

Skills:

• Ability to drive channel partner demand and lead generation campaigns including promotional offers, cross-sell, and new product launches.
• Partnering with other teams to create and manage joint channel campaigns including PR, social media, events, online marketing, direct marketing, and other programs to build pipeline for the indirect sales team.
• Recruiting new partners and building an onboarding program with supporting assets for partners based on industry best practices.
• Driving the creation of innovative & compelling selling tools and assets including impactful enablement & training.
• Defining effective channel marketing campaigns, programs, and product launch objectives, strategies, and plans for strategic partners.

Google Analytics | HubSpot Marketing Automation and CRM | Partner Community Management | Project Management | Internationalization and localization of marketing campaigns and programs

Top 5 StrengthsFinder Themes

• Connectedness
• Input
• Ideation
• Intellection
• Strategic