Emilie A Lachance

How can you benefit from an anthropologist who loves strategy? Have you notice that there is always a big difference between what people say and what they do? And that is where the anthropologist comes into play. He goes into the field - may it be real or virtual - in order to capture the essence of consumers behaviors that he will later convert into tailored-made strategies. Combining a great understanding of the current trends in society (particularly for Gen Y) and strong analytical mind, I am the strategical anthropologist : ) I live in Montreal. I am a triathlete. I love to travel, to read and to write.