Emily Wilson

Emily has worn many hats since leaving Cornell University in 2000: an Anthropologist, an English teacher in Prague, and a Product Marketer for German automobiles. As someone whose smartphone is permanently affixed to her hand, she finally found her niche when she joined Blackboard Mobile Product Marketing in June 2010. Emily feels passionately about the importance of education as well as the potential for mobile learning to enhance face to face instruction and make learning more engaging. As a Gold member of various airlines and hotel chains, Emily plans to visit 50 states and 50 countries before she turns 50. She especially enjoys the architecture, warmth, and hospitality of the Middle East as well as testing out which Spanish-speaking countries understand her Spanish.

Emily has 10 years of marketing and brand management experience with focused skills in brand positioning and strategic integration. Emily is responsible for leading the development, implementation and coordination of marketing campaigns. She is involved in all strategic and communications planning for a diverse portfolio of products. She has outstanding communication skills with extensive experience in creating and effectively delivering presentations to executive management. She is able to work cross- functionally and manage projects cradle to grave.

Skill Highlights: • Managing products from positioning to in-market execution • Leading business units towards national communication consistency • Developing, managing and implementing strategic launch plans • Studying market trends and providing recommendations • Managing $20MM launch budget