Emily Helena

In the spring of 2011, I set out with my sister-in-law to open a trendy online clothing boutique that paired style-driven fashion with affordability. After a year of chatting up the idea and brainstorming (combined with a life long love and slight obsession for dressing up) we took a leap of fashion faith and launched FringeBoutique.com.

Fringe Boutique is inspired by the idea that all women can (and should) look fabulous on a budget! Whether you're on the hunt for a little black dress, need a wedding-appropriate frock, attending a dressy event or just staying casual for the day, FringeBoutique.com is your online fashion destination with the perfect fashion fix at your fingertips.