Emma Davis
Digital Marketer in Melbourne VIC, Australia
Hi, I'm Emma Davis.
I am a Digital Marketer based in Melbourne, Victoria. My experience is in growth marketing and content creation and strategy. I used data to better tailor marketing and content so your customers have a better user experience.
A/B testing and experimentation allow me to understand who your customers are and how they are best targeted. By understanding your customer you will get better results.
I have worked in a variety of workplaces that have allowed me to understand how different business have different growth needs.
While at Brenniston Workplace First Aid I built up an email marketing campaign that increased the retention and increased returning customers by 9% over a three month period. By testing some design factors I was able to decrease their paid search bounce rate from 84% to 48% in only a few weeks.
While at Realize Online I work on upgrade the websites of Pure Micronutrients and Plumbing Sales. My role was project managing these jobs and corresponding with our contractors. While working on these large project I was still working with our other client's digital marketing ideas and strategies.
Over the last few months, I have been freelancing with a Perth based Brand, Crunch Time Waffles, in building their website and branding. The website will be ready to launch by mid-November. I have just finished working with Life Education Victoria to develop a LMS for their new online course. This was a great experience in not only being able to create a design and look, based on their existing brand assets, but also being able to improve their current system to optimise the experience for the users.
I am currently looking for a new role that will allow me to further my marketing experience and work with new and exciting people.