Emmy Teo is the co-founder as well as the business development lead of Fashory. Often known for her entrepreneurial spirit, she embraces failure with optimism and never gives up without a fight. Advocating that fashion should represent its wearer, she believes that women can be empowered with a boost of confident from a simple make up and an elegant dress that embodies her true character. Professionally, Emmy has 6 years experience dealing with online communities (games, web portals, social media channels, mobile applications) targeting Gen X and Y. 4 years experience in startups and digital marketing experience with access to China, South-east Asia and South Korean market.