Emotion Skincare

Skincare Specialist, Ecommerce, and Italian Skincare Online in Italy

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I am Gianfranco Nascimbeni, owner of the Emotion Specialisti Pelle Secca brand and I welcome you to our E-Commerce specialized in dry skin care.

The unique approach to this type of skin comes from more than 30 years of experience in specialized skin care in the professional cosmetics sector in which our company Biocharme has been operating since 1984; during these years we and our staff have had the privilege of observing thousands of leathers and studying the reactions that these leathers have in contact with external stimuli or during the aging process.
Through thousands of photographs of skin we observed that some of them had common characteristics and reactions but were classified in different ways which led them to be treated with cosmetics and treatments which, instead of improving them, proved ineffective and harmful over time.
Precisely the in-depth observation of so many skin types has allowed us to realize that the majority of people belong to the category of dry skin (between 60 and 70%) and its degenerations, even if they believe they have another type of skin .

The decision to specialize in this category of skin was born from the need to give concrete and specific answers to those who would like to change their skin at all costs because it causes them daily discomfort but don't know how to do it because the cosmetics market is concentrated on everything 'other (such as acne, wrinkles or skin blemishes).

Our method is therefore mainly based on the observation of dry skin and is based on the fundamental concept that there is not just one type of dry skin, but more than one, depending on the degeneration that the skin has suffered; so first of all we have identified a common thread that unites all these skin types and which includes them in the dry skin category.

In fact, these skins have common underlying characteristics and reactions.

Then, depending on the degenerations of each skin, we created sub-categories, namely:

Each of these groups of skin requires specific care to avoid the discomfort linked to thermal shock or the blemishes to which they are naturally subject (such as wrinkles or rosacea).